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As repeated over

and over...we are

now in the

DIGITAL AGE

analog has gone

the way of the

8 track

THINK EMERGING

MULTIPLATFORM DEALS...NEW MEDIA

DIGITAL AND HD

PASO ROBLES

DIGITAL FILM FESTIVAL

Like every other established media biz, the challenge for local stations is to maintain their dominant positions amid an on-

slaught of new competition from many quarters. It's no accident that virtually every session on the NATPE conference agenda involves some variation of the "harnessing the digital future" theme. Variety Magazine

Jeff Zucker is interviewed by Elizabeth Guider, Editor-in-chief

of the Hollywood Reporter“ We are in the middle of a wrenching

analog-to-digital transition marked by game-changing technological developments and profound shifts in consumer behavior, all of which demands a re-engineering of our businesses from top to bottom,”

Zucker said. “We’ve needed to do this for quite a few years now, but there was no real sense of urgency behind it. Inertia kept things moving

in the same direction, a gentle downward slide disguised by a strong economy and robust ad market.”

Here Today, There Tomorrow

Michael Camacho of CAA, Garth Ancier pres of BBC Worldwide America, Jeff Gaspin pres.

and chief operating officer Universal TV, Herb Scannell, Next New Networks and Andrea

Wong President and CEO Lifetime Networks

Digital Power Brokers: Defining Digital Space

David Kats, former head of Yahoo, Michael Kernan ICM, Lewis

Henderson head of William Morris Digital Group, Brandon Stein

from the Agency and Jonathan Moonves,

The feel of success and energy was around the Google,

Myspace, Youtube and Yahoo reps at the show...

there were NO television stars at NAPTE, just the

Internet boys and Howie for a day at NBC...

Andrew Wallenstein, Deputy Editor, The Hollywood Reporter interviews

Jeff Berman, General Manager MySpace TV. Jeff says, "The Web is a very

different medium from television, and some content works on one but not

the other. But MySpace is an inexpensive way of developing storylines

and characters...There are many ways to develop content for TV that

don't require a multimillion-dollar investment in pilot season."

It's no accident that virtually every session on the NATPE conference agenda

involves some variation of the "harnessing the digital future" theme. Variety Mag.

The move is to move back to the creators...the creators will take control and

many talked about how the creators are going to be new and are in their garage

now preparing the next Internet applications and digital innovations

Content Strategies for a Digital World

hang on...we are looking up their names...but trust me was a heavy discussion...

Following on from Warner Bros. and AOL’s TMZ.com,

which is now a successful syndicated entertainment news

magazine strip in television, the web is increasingly

becoming a hot development tool for TV syndie players.

During a panel session at NATPE yesterday, entitled Back to

Basics: It’s Still the Television Business, Ken Werner, recently appointed president of domestic television distribution

for Warner Bros., said: “We are spending an enormous amount

of time and energy trying to understand the broadband space

and experience and take it to TV.”

VoD has taken off...growing from 1.6 billion views

on US cable operators in 2005 to something like

3.5 billion for 07.

56% of 18-to-34-year-old adults use digital video recorders, the Internet, video on demand and MP3 players to follow TV series...The digital age and the Internet is the biggest shift in behavior since the computer pc, and

kids are spending more time on the Internet than on TV. 62% of the content the average 21 year old watches

is produced by someone they know. Mobil is the key to close the gap between the advertiser and the Internet

and the computer and the television. It is said in two years half the world's population will have a mobile

phone. THE THIRD SCREEN...trend is from phone to the web...2.7 minutes is good production time for the web...open format...MULTIMEDIA...bits are worth more than the whole. ie. ring tones sell for more that entire download songs. Involve the advertiser. Advertising as we know it is over. Mobile Content" is the new gold

rush in entertainment because there are now more cell phones worldwide that can play video than there are computers and TV sets combined (according to TV Week).

VoD

Video-on-demand

Multiplatform

The Third Screen

DIGITAL

Reality Docs

Webesodes

shorts

Jordan Hoffner of YouTube said, "There's a great

opportunity here to produce specifically for online

distribution. We're actually getting a lot of in-

terest from people who can already see there's

an independent way of monetizing your content

and making stuff specifically for a website."

Youtube.com/studioclub

Michael O'Donnell with Cisco

Some StudioClub notes and new briefs..."Buying giant MediaVest is in talks with two cinema advertising networks to move more than $100 million in prime-time broadcast TV ads to the

big screen...a blow to the already hurting TV networks...Bottom line is the ratings erosion...audiences continue to wander to emerging media." (from TV weekly)...ABC is

dropping nearly one-third of its pilot scripts. Following similar announcements by Fox, The CW and CBS, and Disney following suit. (from Mediaweek.com)

COMMUNITY FIRST...MULTIPLATFORM

LEAN FORWARD IS THE NEW

SET BACK WAS THE OLD

DOC REALITY...WEBESODES

REALITY DOCUMENTARIES

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